Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, save time, and increase revenue. In a previous article, I also pointed out how marketing automation can contribute to an effective customer relationship management (CRM) system. However, it can be overwhelming for those who are new to the concept. In this beginner’s guide to marketing automation,…
Customer Relationship Management (CRM) is a business strategy that focuses on managing interactions with customers and improving customer relationships. CRM involves the use of technology and data to store and analyze customer information, automate routine tasks, and provide personalized experiences to customers. The goal of CRM is to build strong, long-lasting relationships with customers by providing excellent customer service, anticipating…
